Naming Articles

1). The Benefits Of Branding By : Marcia Yudkin
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. 1. Memorability. A brand serves as a convenient container for a reputation and good will.
Article Related to: naming, sales, marketing, branding, saving, brands, identity, logo, slogan, loyalty, customers, clients

2). Search Engine Optimization and Marketing: File Nomenclature By : Robert G. Medford
Successful search engine optimization is not about doing one thing correctly, it is about doing one hundred things correctly. As an SEO professional it is your job to make use of every available means (within Google's guidelines) to better your rankings. File nomenclature is one of the means that is often overlooked. While I have not seen any empirical evidence indicating that keyword-laden file names will enhance your rankings for the terms employed, it is my experience that Google does consider filenames in its ranking algorithm.
Article Related to: search engine optimization, seo, marketing, file nomenclature, naming

3). Exploit Your Brand To The Fullest By : Marcia Yudkin
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity.
Article Related to: branding, business, marketing, sales, advertising, naming, names, trademarks, ads, logos

4). 5 Ways To Think Up A Great Domain Name That's Still Available By : Marcia Yudkin
I'd be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken. It's just not true, however. Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using naming tactics that few people use, such as these: 1. Focus on results. What is the outcome.
Article Related to: domains, marketing, sales, naming, business names, entrepreneurs, creativity

5). For Business Names And Tag Lines, Popularity Shouldn't Rule By : Marcia Yudkin
Don't turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently. First, someone I know asked people to vote on the best title for a forthcoming book. That's unwise, because what people say they like in a book title: * Doesn't necessarily distinguish the book from others * Isn't.
Article Related to: business names, company names, naming, startups, contests, marketing, sales, logos, tag lines

6). New Business Names: Naming With A Story By : Marcia Yudkin
Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message. Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors.
Article Related to: names, storytelling, brochures, marketing, sales, collateral, naming, startups, entrepreneurship, branding

7). Branding Cures Several Marketing Headaches By : Marcia Yudkin
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why. Headache #1: Competitors all seem the same Put yourself in the mindset of a customer and go shopping for a company that provides what you sell.
Article Related to: marketing, branding, naming, company names, business names, sales, image, identity, pricing, competition

8). Business Names Do Matter, Norm Brodsky By : Marcia Yudkin
In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: "Your company's name plays little, if any, role in determining your success." I agree completely that a company with a bad or mediocre name can reach success. However, here are 10 reasons why coming up with a snappy, interesting and memorable name is worth the business owner's or organization's time and energy.
Article Related to: naming, businessnames, success, inc. magazine, startups, entrepreneurship, marketing, sales, customers

9). Naming Your Local Business By : Marcia Yudkin
Pothole Pictures: Normally this name wouldn't create a positive image for a movie theater. But in Shelburne Falls, Massachusetts, where glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well. When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders.
Article Related to: local business, naming, business names, company names, startup, identity, logo

10). Naming Software For Your Corporate Branding Needs By : T J Madigan
Corporate branding involves getting a good business name for your company. A good business name is one way of getting noticed in the industry you are in, and it is a means of getting your customers to easily remember you.
Article Related to: naming, software, corporate, branding, articles, information