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1). Seven Ways to Use Market Segmentation at a Health Plan By : Richard Hamer
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps.
First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere.
Article Related to: medicare, seniors, marketing, segmentation, research, analysis, positioning, new markets, direct marketing, channels, strategy, health plan, insurance, coverage, drug, medical, management
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