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3). Get a Competitive Marketing Edge with PR Techniques By : Joel Sussman
Copyright 2006 Joel Sussman
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community.
Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it.
Article Related to: public relations, free publicity, free advertising, media relations, press releases, integrated marketing, marketing ideas, marketing strategy, marketing tips, news releases, marketing techniques
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