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1). No budget for PR? Do it yourself with the help of technology! By : Drew Gerber
Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only provide information but can sell products, accept online donations, and raise awareness.
The new question facing them now is: Do we need to hire a PR agency?
Unfortunately, though many small businesses and organizations would like to retain a PR firm, the cost just doesn’t fit into the budget.
Article Related to: non-profit, small business, media relations, online press kit, public relations
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3). Build a Better Online Press Kit By : Drew Gerber
Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package or fax.
Article Related to: media relations, online press kit, media room
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