Originator Articles

1). How Loan Officers Can Snag Realtor Business By : Joe Pahl
An informative article on how loan officers can partner up with real estate agents for mutual business success.
Article Related to: mortgage marketing, loan officer, originator, mortgage leads, sales

2). 7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS By : Joe Pahl
This article expresses why marketing to real estate agents is not always the best option and explores seven other ways to generate purchase business.
Article Related to: loan officer, mortgage marketing, originator, fsbo, for sale by owner, leads, prospecting

3). 7 Strategies for Loan Officers to Guarantee an Awesome 2006 By : Joe Pahl
With the coming high interest rate market, loan officers who follow these seven strategies will guarantee having a successful 2006. The stratgies include new technology, proper planning, business referral groups, and maximizing your "geese that lays golden eggs" among others.
Article Related to: mortgage marketing, prospecting, autoresponders, loan officer, originator, loan officer tools, leads

4). Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters By : Joe Pahl
This article describes how a small increase in the closing ratio of loan offcers can have a massive impact on their yearly earnings.
Article Related to: loan officer, originator, mortgage, closing, prospecting, sales, close more

6). Loan Officer Marketing Ideas Learned From Cooking Popcorn By : Joe Pahl
This is an informative article about important marketing ideas loan officer can learn from cooking popcorn.
Article Related to: loan officer, originator, mortgage broker, mortgage marketing, leads, sales, prospecting

7). Getting Your Foot in the Door..Literally! Two Loan Officer Marketing Tactics By : Joe Pahl
This article discusses the importance of thinking outside of the box when it comes to loan officers marketing for new business.
Article Related to: loan office, originator, marketing, mortgage marketing, prospecting, leads

8). Mistakes a Loan Officer Must Never Commit By : Joe Pahl
An informative article on mistakes loan officers should never make in their business.
Article Related to: mortgage marketing, loan officer, originator, mortgage broker, sales, real estate

10). Blogging Strategies for Loan Officers and Originators By : Joe Pahl
An informative article on how loan officers can use blogs to market their services.
Article Related to: loan officer, mortgage marketing, originator, blogging

11). Loan Officers: Using Word of Mouth Marketing To Generate Leads By : Joe Pahl
An informative article how how loan officers can effectively use word of mouth marketing to find business.
Article Related to: mortgage marketing, loan officer, originator, loan broker, mortgage leads, prospecting

12). Loan Officers and Originators: Knowing The Difference Between Proactive and Passive By : Joe Pahl
An article explaining how proactive marketing strategies are better than passive strategies for loan officers and other mortgage professionals, especially in a slower market.
Article Related to: loan officer, mortgage professional, mortgage marketing, originator, mortgage broker, prospecting

13). Loan Officers Beware: Exposing the Loyalty Myth By : Joe Pahl
Customer loyalty is becoming quite rare in the mortgage industry. Read why this is so and what loan officers can do to change that.
Article Related to: loan officer, mortgage marketing, mortgage leads, originator, mortgage broker

15). Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter By : Joe Pahl
A brief overview on the three reasons why every loan officer should include an email newsletter in their marketing efforts.
Article Related to: loan officer, mortgage marketing, originator, mortgage broker, prospecting, mortgage leads