Paid Search Articles

1). Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks By : Otilia Otlacan
Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *. Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks.
Article Related to: yahoo, google, paid search, seo, sem, search engine, news, internet, marketing, online, advertising, keywords

2). The Importance of Separating Search and Content Pay Per Click Budgets By : Jerry Work
Most search campaigns combine search and content together. Oftentimes, this is not the best strategy. There is a better way that will generate superior returns.
Article Related to: pay per click, ppc, paid search, search engine marketing, sem, pay per click management

3). Top 7 Ways to Make Sure You Go Broke Using Pay Per Click Marketing By : Jerry Work
This article gives our top seven tips to make sure you go broke using pay per click marketing to promote your business. Follow these steps and watch the money burn.
Article Related to: ppc, pay per click, paid search, search engine marketing, sem, sponsored search, web site marketing

4). Pay Per Click Management: 7 Variables to Manipulate for Maximum Profitability By : Jerry Work
This article discusses the seven variables that must be tested and manipulated in order to achieve the highest possible return on investment from your pay per click campaigns.
Article Related to: ppc, pay per click, paid search, search engine marketing, sem, pay per click management

5). Five Pay per Click Writing Strategies that Will Improve Your Return on Investment By : Jerry Work
A discussion of five pay per click ad writing strategies that can greatly improve the performance of your search marketing campaigns.
Article Related to: pay per click, ppc, paid search, roi, roas, search engine marketing, sem, pay per click management

6). Using ROAS Calculations to Set Your Pay Per Click Marketing Bids By : Jerry Work
A logical, mathematically-based approach to determining the optimal initial bid level for a pay per click campaign.
Article Related to: pay per click, ppc, paid search, roi, roas, search engine marketing, sem, pay per click management

7). Fun With Pay Per Click Math - How Much Can You Afford to Pay? By : Jerry Work
How much you can afford to pay for new customers is a critical component in deciding how much to bid for keywords in your pay per click campaigns.
Article Related to: pay per click, ppc, paid search, roi, roas, search engine marketing, sem, pay per click management

9). How to Fine-Tune a Pay Per Click Campaign with Negative Keywords By : Jerry Work
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Negative keywords can help you keep your traffic clean.
Article Related to: pay per click, ppc, paid search, search engine marketing, sem, pay per click management

10). IFTPS: The Five Major Advantages of Pay Per Click Marketing By : Jerry Work
Pay per click marketing has five major advantages that set it apart from other forms of advertising. These are immediacy, flexibility, transparency, portability, and scalability.
Article Related to: pay per click, ppc, paid search, search engine marketing, sem, pay per click management

11). The Top 5 Copywriters to Study By : Jerry Work
Copywriting may be the single most valuable business skill you can possess. This article presents my list of the top 5 copywriters to study.
Article Related to: pay per click, ppc, paid search, search engine marketing, sem, pay per click management

12). Using Targeting to Maximize Your Pay Per Click Performance By : Jerry Work
Targeting can help make your pay per click campaigns much more effective. Although it takes some time generate and analyze the data you need, it is an important part of the process of maximizing your paid search return on investment.
Article Related to: pay per click, ppc, paid search, search engine marketing, sem, pay per click management

13). Understanding the Difference Between SERP Ads and Content Network Ads By : Jerry Work
For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. This article explains the difference and gives advice on when you should use one or the other.
Article Related to: pay per click, ppc, paid search, content network, sem, pay per click management

14). Are You Sure Your Search Engine Marketing Company Knows What It Is Doing? By : Jerry Work
These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. But do they really know what they are doing?
Article Related to: pay per click, ppc, pay per click firm, paid search, search engine marketing, sem

15). The Six Minute Pay per Click Firm Interview By : Jerry Work
Here is a six minute interview that will help you determine if the person or company you are considering hiring to manage pay per click for your web site really knows what they are doing.
Article Related to: pay per click, ppc, pay per click firm, paid search, search engine marketing, sem

16). How to Turn a Profit on Unprofitable Keywords in Your Pay per Click Accounts By : Jerry Work
Sometimes there is just no way to turn a profit from the initial sales generated by your keywords. However, with the right strategy, even losing keywords can become profitable.
Article Related to: google, ppc, pay per click, search engine marketing, sem, paid search, keyword research, advertising

17). Turn Your Paid Search Campaign Into a Laser Guided Missile with Negative Keywords By : Jerry Work
Use negative keywords to focus your pay per click campaigns and turn them into laser guided missiles. They allow you to to greatly increase the quality of the traffic your site receives.
Article Related to: pay per click, ppc, paid search, search engine marketing, sem, negative keywords, ppc management