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1). Top Ten Questions to Ask YOurself When Selecting Your Target Market By : Alvah Parker
Target Market is defined as the group to which you aim your marketing efforts. The more clearly you define and understand your market, the better you can market directly to that group. Talk their language, answer their problems, and show that your really “get” them and they are more likely to do business with you. Just because you market to one group however doesn’t mean you have to turn away business from another group.
Article Related to: alvah parker, attorney, client development, law firm, career, business, demographics, psychographic, target market, coach, practice advisor, language of client, marketing action, action step, branding, target market
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2). What’s wrong with Focus Group Research? By : Jim Brackin
Since they were first used over 65 years ago by US government sociologists investigating the effectiveness of military propaganda movies the focus group has been the mainstay of the market research industry.
By the middle of the twentieth century, advertising agencies were jumping on the bandwagon hiring researchers to find out why certain kinds of products and services were appealing.
Article Related to: focus, group, research, personaliteye, psychometric, esp, extra, sensory, perception, uk, online, psychometric, psychographic, marketing, ezine
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