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2). Targeting Your B2B Lead Generation Efforts By : Mac McIntosh
When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a success or a failure.
Begin by creating lists that rank your current customers in three categories:
• Gross revenue.
Article Related to: sales, marketing, b2b marketing, sales lead generation
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