Sales Marketing Articles

1). Revealed: The Ultimate Lead Generation Tool By : Peter Lawlesss
There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit. Even more appealing, it entails practically no additional marketing expenditure. The most amazing fact however about this method, is that less than 1 in 10 companies have implemented a formal approach to this powerful profit boosting tactic.
Article Related to: marketing, lead generation, profit, sales, sales marketing, increase sales, business development

2). How To Handle The Top 10 SME Sales Objections - Part I By : Peter Lawlesss
A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types. This article will explore the types of objection, how they arise and how to overcome and avoid them.
Article Related to: marketing, profit, sales, sales marketing, increase sales, close sales, overcome objections

3). The 7 Step Challenge - Does Your Marketing Company Measure Up? By : Peter Lawlesss
What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like 3R’s. I would strongly advise you to use this as a template for the products and services that you sell.
Article Related to: marketing, profit, sales, sales marketing, increase sales, business development, measure, criterieas

4). Fishing For Leads - The 5 Steps By : Peter Lawlesss
If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch.
Article Related to: marketing, lead generation, profit, sales, sales marketing, increase sales, business development

5). How To Price For Optimum Profit - 5 Steps By : Peter Lawlesss
One of the greatest problems that businesses face is getting the pricing strategy right. This article explores the three key factors; all companies need to consider when getting this vital element on target. Missing only one of the three can have disastrous consequences. As with everything, it does not take rocket science to get this right, however one slip, could seriously damage your bottom line.
Article Related to: marketing, pricing, profit, sales, sales marketing, increase sales, business development

6). The Secret to Sales Marketing Success By : Jim Klein
One concept in sales marketing that is so under used but will bring you out of sales mediocrity to fortune and fame is a Unique Selling Proposition or USP. Focusing on the USP in every advertising and marketing effort is the key to creating super successful products and services.
Article Related to: sales marketing, sales, marketing

7). Sales Marketing: What You Need To Know By : James Copper
An article that will tell you what you have to know about sales and marketing
Article Related to: sales marketing