Sales Technique Articles

1). The Sales Training Series: Sell By Agreeing On At Least 3 Needs By : Duane Sparks
Salespeople know that they’re supposed to sell to the customer’s needs. Here is the classic—and tragically wrong—way they usually learn to do it: Uncover the first need. Begin a product presentation, covering features and benefits, and then attempt to uncover another need and then give more product talk, etc.
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