Search Engine Copywriting Articles

1). Is Your Copy Trusted by Google? By : Karon Thackston
by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I've preached with fervor for years.
Article Related to: seo copywriting, search engine copywriting, web copywriting, online copywriting, keyword copywriting

2). The Best Place to Put SEO Copy on Your Web Page By : Karon Thackston
It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it.
Article Related to: copywriting, seo copywriting, search engine copywriting

3). Lower Cost & Increase Conversion of Your AdWords Ads By : Karon Thackston
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen.
Article Related to: search engine copywriting, ppc, pay per click ads

4). Copywriting Makeover: Subtle Changes Make A Big Difference, Part 2 of 2 By : Karon Thackston
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywritingcourse.
Article Related to: copywriting, seo copywriting, search engine copywriting

5). The 2 Most Common Mistakes When Writing With Keywords By : Karon Thackston
© 2006, All Rights Reserved It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. Copy that sounds mechanical or stiff is a sure sign that an amateur writer has had his/her hands in things.
Article Related to: search engine copywriting, seo copywriting, keyword copywriting

6). Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2 By : Karon Thackston
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done. That's really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a successful site with a continual stream of orders.
Article Related to: copywriting, seo copywriting, search engine copywriting

7). Top 10 SEO Copywriting By : Karon Thackston
What would happen if…? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you. Before I do, however, I want to make a couple of things very clear.
Article Related to: seo copywriting, search engine copywriting, keyword copywriting, copywriting

8). Copywriting With Google's Dynamic Keyword Insertion Tool By : Karon Thackston
© 2006, All Rights Reserved Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google's dynamic keyword insertion tool.
Article Related to: search engine copywriting, keyword copywriting, ppc advertising, seo copywriting

9). Keyword Use That Goes Beyond the Search Engines By : Karon Thackston
© 2006, All Rights Reserved It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even the mainstay of SEO copywriting (keywords) is based on a need to spur visitors along as they work through the information on your site.
Article Related to: seo copywriting, search engine copywriting, online copywriting

10). What SEO Copywriting Is… and Isn't By : Karon Thackston
I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the search engines.
Article Related to: seo copywriting, search engine copywriting, copywriting, search engine optimization