Small Business Marketing Articles

1). 7 Marketing Ideas to Expand Your Customer Base and Profits By : Joel Sussman
Copyright 2006 Joel Sussman How do you grab people's attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you've identified the secret to achieving tremendous sales and marketing success in your chosen business or field. To complicate matters, however, the potential answers are as numerous and multi-faceted as the growing number of niche markets, products and services, and marketing trends in our culture.
Article Related to: marketing plan, marketing ideas, marketing mix, marketing strategy, small business marketing, marketing tools, marketing trends, customer service, target marketing

2). Referrals Build Profits: The Best Kind Of Customer Is A Referred Customer By : RBoduch
Referrals are the key to exponential and cost-efficient business growth. Supply a topnotch product... let your customers know how advantageous your brand is... and provide exceptional service. Do that and you’ll encourage customers to willingly send their families, friends, acquaintances, and business associates your way. There’s no easier sale than the sale made to a “pre-sold” prospect.
Article Related to: selling, sales, small business marketing, advertising, marketing, small business, business, sell more, make more sales

3). How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out By : Debbie LaChusa
It’s crucial to know your prospects if you want to market effectively to them. Take this quick quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way? How can you be sure you are reaching them with a compelling message.
Article Related to: marketing, prospects, effective marketing, small business marketing

4). The Madonna Approach to SEM By : Dana Wallert
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
Article Related to: sem, small business marketing, site marketing, madonna

5). Small Business Marketing: Risk Reversal Will Sky Rocket Your Sales. By : George Dodge
One of the top obstacles that you have to get over is the prospect's sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy. To get over this hurdle, you need to reserve the sense of risk. You must assume the risk yourself. Have you ever considered how many businesses.
Article Related to: small business marketing, risk reversal, reverse risk, guarantee, warrantee, increase sales

6). Copy Makeovers Made Easy By : RBoduch
Copy makeovers can work magic. Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got. Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first.
Article Related to: selling, sales, small business marketing, advertising, marketing, small business, business, sell more, make more sales

7). 5 Ways to Instantly Increase Your Opt-in Rate By : Alicia Forest
Copyright 2006 Alicia M Forest and ClientAbundance.com Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox. And having a way for them to join your list that is both simple and effective will dramatically increase both your list numbers and your sales.
Article Related to: online marketing, email list, mailing list, small business marketing, internet marketing, coaches and consultants, entrepreneurs, ezine marketing, online business

8). How to Choose and Purchase Your Domain Name By : Alicia Forest
Copyright 2006 Alicia M Forest and ClientAbundance.com One of the very first steps you need to take when setting up your business online is to choose and purchase a domain name for your website. Buying a domain name is actually cheap and easy, but there are some things to consider when choosing the best domain name for your business. If you have a domain name that gives people an idea of what it is that you're offering, it will make your site that much easier for them to not only find, but to actually visit.
Article Related to: online marketing, email list, mailing list, small business marketing, internet marketing, coaches and consultants, entrepreneurs, ezine marketing, online business

9). Education is the Key to Effective Referral Marketing By : John Jantsch
Copyright 2006 John Jantsch One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren’t a fit for the business. The referrals are either unqualified, don’t need the firm’s offerings, can’t afford the product or just don’t fit the typical profile of an ideal client for the receiving firm.
Article Related to: referral marketing, marketing ideas, marketing system, marketing strategies, small business marketing

10). 4 Things to Avoid When Marketing Your Small Business By : John Edmond
Opening a new business is fraught with difficulty, not the least of which is just keeping up with 1001 things that need to be done. This article explains why marketing your small business should be of the highest priority.
Article Related to: small business marketing, new business, home business, marketing

11). Marketing with Special Reports. It’s Cheap, Effective and Easy! By : Debbie LaChusa
Providing your prospects or customers with information products is a great way to provide extra value or to provide an incentive for them to make a purchase or to register for your ezine or newsletter. And if you write a report or article and provide it as a free download from your web site, you have no printing or delivery costs and you can drive traffic to your site.
Article Related to: low cost marketing, small business marketing, internet marketing

12). 5 Surefire Tips for Effective Email Marketing By : Rob Burko
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
Article Related to: email, email marketing, business emails, email services for business, small business marketing, small business email marketing, email marketing tips

13). Differentiate Yourself And Attract More Attention, Sales, and Profits By : RBoduch
Differentiate and you stand out in a crowded marketplace. Present your uniqueness and emphasize your rare attributes in your sales copy and promotions and you'll capture the imagination and interest of those you want to reach. In a world of copycats, it pays to be an original. It’s usually the creator of a new concept who gets the most mileage from it.
Article Related to: selling, sales, small business marketing, advertising, marketing, small business, business, sell more, make more sales

14). Three Steps to Your Ultimate Marketing Message By : Kevin P. Dervin
Have you created a core marketing message to use throughout all of your marketing efforts? I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.
Article Related to: small business marketing, marketing tips, marketing ideas, marketing strategy

15). How to Find a Good Story Angle to Pitch the Media By : John Jantsch
Copyright 2006 John Jantsch Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, informative or useful? Self-interested, veiled attempts at promoting your business will fall flat. The media does not care about your company’s success unless their readers care about it.
Article Related to: public relations, pr pitch, small business marketing, publicity

16). Three Reasons Why Your Business Needs A Web Site By : Jason Gober
When I call on businesses offering my web design and hosting services, the first question I ask, naturally, is “Does your business have a web site?” If not, then I ask for the person in charge of these things (for my niche, usually the owner) and give my pitch. It's 2006, so you would think that they would jump, but it's not that easy. The small independent businesses that don't have web sites (and there are a bunch!) would have had one already, if they thought they needed one.
Article Related to: small business marketing, small business promotion, small business web sites

17). The Power of a Marketing and Sales System By : Kevin P. Dervin
Where Do Most of Your Clients Come From? When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.
Article Related to: small business marketing, marketing tips, marketing ideas, marketing strategy

18). Can You Market Effectively Without Purpose and Vision? By : Kevin P. Dervin
I went to lunch with a friend the other day to ask him about his company's marketing journey. You see, I knew that he and his partner had hired a marketing coach a couple of years back. I wanted to find out what their experience was like and where they had challenges and successes along the way. This particular company is very typical of the small, service-based businesses that I focus on in my own marketing practice.
Article Related to: small business marketing, marketing tips, marketing ideas, marketing strategy

19). Marketing Ideas Without Action Will Get You Nowhere! By : Kevin P. Dervin
You want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started. We're all familiar with the term Marketing, but what in the heck is it really supposed to do for us? * Build brand awareness * Build name recognition * Increase market share *.
Article Related to: small business marketing, marketing tips, marketing ideas, marketing strategy

20). Marketing Success – How to get over that first hill and start making some real money! By : Mike L
If you’re like a lot of newbie marketers you have heaps of great marketing ideas all the time. Problem is they just seem to fade into nothing without you ever doing a thing about them, Am I right? After a week you have forgotten all about that great new idea or you have that lingering annoying thought in your mind that you have let another great idea turn into nothing.
Article Related to: marketing, money, business, marketing plan, marketing ideas, marketing mix, marketing strategy, small business marketing, marketing tools, marketing trends, customer service, target marketing

21). Lifestyle and Marketing: Notes on Setting and Raising Prices By : Molly Gordon
Lifestyle and Marketing If you think you need to live large to attract business, think again. What attracts business is a valuable offer delivered to the right prospect with confidence, integrity, and consistency. On the other hand, it is almost impossible to attract business when you are desperate for work. Your lifestyle choices can underscore your commitment to an authentic and connected life, one lived in awareness and respect of the well-being of others and of the planet.
Article Related to: setting prices, setting fees, setting consulting fees, hidden costs, small business marketing

22). How To Write Copy That Sells By : Alicia Forest
Copyright 2006 Alicia M Forest and ClientAbundance.com One of the most expensive business tasks to outsource is hiring a copywriter to write the sales copy for your products and services. Fortunately, you can learn to write effective sales copy yourself, and the strategies below will help you get off to a great start. By the way, you can apply these proven techniques to any copy where you're asking your reader to do something, whether that's to sign up for your newsletter or purchase your product.
Article Related to: online marketing, email list, mailing list, small business marketing, internet marketing, coaches and consultants, entrepreneurs, ezine marketing, online business

23). How to Use Trial Offers to Increase Your Sales By : Alicia Forest
Copyright 2006 Alicia M Forest and ClientAbundance.com Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? Well, some of your prospects will feel the same way as they read your sales page for your product or service. Your offer sounds great, the right guarantee eliminates their risk, but they still wonder if whatever it is they are considering purchasing is right for them.
Article Related to: online marketing, email list, mailing list, small business marketing, internet marketing, coaches and consultants, entrepreneurs, ezine marketing, online business

24). 10 Ways to Earn More, Work Less, and Enjoy Your Summer By : Alicia Forest
Copyright 2006 Alicia M Forest and ClientAbundance.com If you're anything like me, you start looking forward to summer as soon as the calendar flips to a new year. Take advantage of summer's slower pace and people's more casual attitudes and plan to not only take time off but to make some money while you do! 1. Commit to your vacation time. If you.
Article Related to: small business marketing, online marketing, internet marketing, business coaching, make more money, summer vacation

25). Are You "Shooting" Your Marketing Dollars with a Shotgun or a Rifle and WHAT's the Difference? By : Sandra P. Martini
Copyright 2006 Sandra P. Martini In marketing your services or widgets, what approach do you use? Do you scatter your marketing efforts over a range hoping to hit something? Or do you take careful aim, hitting the target more times than not? Shotgun Marketing Gun aficionados are going to shoot me here (no pun intended), but whenever I use the term “Shotgun Marketing”, I have this vision of Al Pacino blasting away in Scarface – I’m repeatedly told that he does not use a “shotgun”, but you get the idea.
Article Related to: business coach, small business marketing, sandra martini, work from home, work in pjs, make money online, virtual assistant, busines coach, get more clients, make more money