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1). 'Stop the Stupid Stuff' In Your Business By : Samuel Martin
We are living in a world of change. Shift happens! Competition comes from all over the world, which means that many American businesses are in trouble.
Many decisions are being made that are contrary to both good business sense and building customer loyalty.
Most organizations' marketing is usually an exercise in figuring out what to do to get current or potential customers to spend more dollars with them.
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