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1). Tag Line Calisthenics By : Marcia Yudkin
A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places.
Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper.
Article Related to: marketing, branding, sales, business naming, tag lines, slogans, advertising, strap lines
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2). For Business Names And Tag Lines, Popularity Shouldn't Rule By : Marcia Yudkin
Don't turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently.
First, someone I know asked people to vote on the best title for a forthcoming book. That's unwise, because what people say they like in a book title:
* Doesn't necessarily distinguish the book from others
* Isn't.
Article Related to: business names, company names, naming, startups, contests, marketing, sales, logos, tag lines
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