1). Writing Copy That Sells - What's The Big Secret? By : Trish Andrews
When someone buys a product, what they actually are buying is the benefit of owning that product.
A woman buys a gift to celebrate a birthday or express a thank you... but deep down she wishes to be generous, thoughtful and remembered. A man buys a new set of golf clubs – his old set might be a bit worn out, true... but he's really hoping this new set will knock strokes off his game and improve his prestige at the clubhouse.
Article Related to: writing copy that sells, writing copy, copy writing, targeted headlines
