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1). 2007 Nissan Versa: Gen "Y", Take Notice By : Matthew C. Keegan
Automakers are clamoring to build and market cars to the Generation “Y” crowd which, loosely defined, and encompasses new drivers and mostly everyone who is under 30. Toyota threw the gauntlet down in 2003 when they introduced a line of cars under the Scion brand. Now, Nissan is responding and the Versa – to be released during the summer of 2006 – is their answer.
Article Related to: nissan versa, scion, honda fit, toyota yaris, dodge hornet, ford bronco, geely, chery, chinese cars
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2). Dodge, Ford to Build Scion Fighters? By : Matthew C. Keegan
Toyota’s Scion brand has been a runaway hit for the Japanese automaker ever since being launched in 2003. Designed to appeal to Generation “Y” buyers, the vehicles are popular, edgy – some would say ugly – and have given Toyota an important toehold with young buyers. GM, Ford, and Chrysler are preparing to respond to Scion, but in different ways. GM.
Article Related to: dodge hornet, ford bronco, scion xb, nissan versa, honda fit, toyota yaris, scion xa, hyundai, kia
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