Trade Show Books Articles

1). By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows By : Susan Friedmann
Firework displays are a traditional part of summertime celebrations. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. According to some experts, fireworks as we know them got started in the 10th century. That means that this basic technology has been wowing spectators for a very, very long time.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

2). The Power of Podcasting: What Exhibitors Need To Know By : Susan Friedmann
What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you.
Article Related to: trade show marketing, trade show planning, podcasting, business podcast, business communication, trade show books, booth staff training, boothmanship, meetings, events

3). Begin at the Beginning: Secrets for Success By : Susan Friedmann
You never get a second chance to make a first impression. It's a saying so true that it has become cliché -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your booth staff. A trade show is a non-stop series of beginnings. Every moment -- from the second the doors open until they blink the lights signalling the end of the day -- is a moment where you could be meeting customers for the very first time.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

4). Show Me the Money: Maximizing Tradeshow ROI By : Susan Friedmann
I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well, that's the result you should expect, if you're like most exhibitors, and neglect the most crucial aspect of tradeshow participation: Follow Up. What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

5). Just a Click Away: Using the Internet to Facilitate Your Market Research By : Susan Friedmann
Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to ‘sell’ your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last year’s show, and what type of sales numbers resulted from participating in the event.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

6). Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press By : Susan Friedmann
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented in an article and an advertisement are identical, the results are the same.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

7). What’s In A Name? The Six Essential Elements You Need To Know By : Susan Friedmann
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation -- if you do it right. I didn’t do it right. At least, not at first.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

8). Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know By : Susan Friedmann
Look at there at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets. Dirty little secrets that they'd never tell anyone, not even under duress. Successful selling at trade shows depends upon two things. One is your products and personnel: How good are your products and services, and how well do your people represent them.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

9). That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit By : Susan Friedmann
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by? Entertainment! According to tradeshow research, live presentations are the third most important reason why people remember the exhibit.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

10). What To Do When Nothing’s New: Five Strategies for Success By : Susan Friedmann
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly? Research shows that the vast majority – 76% -- come to trade shows to discover what’s new and exciting. Maybe it’s a new product, or an innovative bit of technology, or a snazzy new application, or even an entire company that they were never aware of before.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

11). Strong Arm Sales Stop Success Cold By : Susan Friedmann
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Needless to say, these attendees don’t have a high opinion of those companies that ‘strong-armed’ them, and report that they’ll be unlikely to do business with them again.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

12). Back To School Supplies By : Susan Friedmann
When September rolls around, parents all across the country gleefully take to the stores, loading up their carts with all the supplies their little darlings will need to make it through the coming academic year. After all, school is a really busy time, and to do well, you need to be prepared. The same holds true for tradeshows. Autumn is the busiest time of year for exhibitors -- and just like those students we were talking about, to do well, your booth staffers need to be prepared.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

13). Wagging the Dog: Plan Ahead for What Happens After the Show By : Susan Friedmann
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes? Doesn’t it seem like putting the cart before the horse? It might seem that way, but the reality is that preparing now for post-show activities is one of the wisest decisions you can make. By clearly.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

14). Assessing Trade Show Sponsorships: Smart Move or Waste of Money? By : Susan Friedmann
Let's face it. Participating in a trade show is expensive. There's no doubt about it. When you add up all the expenses associated with trade shows -- including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more -- you're talking about some serious money. But wait! There's more. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events