Trade Show Planning Articles

1). The Power of Podcasting: What Exhibitors Need To Know By : Susan Friedmann
What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you.
Article Related to: trade show marketing, trade show planning, podcasting, business podcast, business communication, trade show books, booth staff training, boothmanship, meetings, events

2). Trade Show Planning – The BDA 10 - "After the Show" By : Jim Hawkins
The ten things to keep in mind Before, During, and After your Trade Show - This third article deals with "After".
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3). Trade Show Planning – The BDA 10 - "During the Show" By : Jim Hawkins
The ten things to keep in mind Before, During, and After your Trade Show - This second article deals with "During".
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4). Trade Show Planning – The BDA 10 - "Before the Show" By : Jim Hawkins
The ten things to keep in mind Before, During, and After your Trade Show - This first article deals with "Before".
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5). Just a Click Away: Using the Internet to Facilitate Your Market Research By : Susan Friedmann
Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to ‘sell’ your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last year’s show, and what type of sales numbers resulted from participating in the event.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

6). Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press By : Susan Friedmann
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented in an article and an advertisement are identical, the results are the same.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

7). What’s In A Name? The Six Essential Elements You Need To Know By : Susan Friedmann
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation -- if you do it right. I didn’t do it right. At least, not at first.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

8). What To Do When Nothing’s New: Five Strategies for Success By : Susan Friedmann
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly? Research shows that the vast majority – 76% -- come to trade shows to discover what’s new and exciting. Maybe it’s a new product, or an innovative bit of technology, or a snazzy new application, or even an entire company that they were never aware of before.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

9). Strong Arm Sales Stop Success Cold By : Susan Friedmann
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Needless to say, these attendees don’t have a high opinion of those companies that ‘strong-armed’ them, and report that they’ll be unlikely to do business with them again.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books

10). Wagging the Dog: Plan Ahead for What Happens After the Show By : Susan Friedmann
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes? Doesn’t it seem like putting the cart before the horse? It might seem that way, but the reality is that preparing now for post-show activities is one of the wisest decisions you can make. By clearly.
Article Related to: trade show marketing, trade show planning, trade show training, trade show staff training, exhibitor staff training, trade show books