Trade Show Sponsorships Articles

1). By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows By : Susan Friedmann
Firework displays are a traditional part of summertime celebrations. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. According to some experts, fireworks as we know them got started in the 10th century. That means that this basic technology has been wowing spectators for a very, very long time.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

2). Begin at the Beginning: Secrets for Success By : Susan Friedmann
You never get a second chance to make a first impression. It's a saying so true that it has become cliché -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your booth staff. A trade show is a non-stop series of beginnings. Every moment -- from the second the doors open until they blink the lights signalling the end of the day -- is a moment where you could be meeting customers for the very first time.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

3). Show Me the Money: Maximizing Tradeshow ROI By : Susan Friedmann
I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well, that's the result you should expect, if you're like most exhibitors, and neglect the most crucial aspect of tradeshow participation: Follow Up. What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

4). Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know By : Susan Friedmann
Look at there at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets. Dirty little secrets that they'd never tell anyone, not even under duress. Successful selling at trade shows depends upon two things. One is your products and personnel: How good are your products and services, and how well do your people represent them.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

5). That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit By : Susan Friedmann
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by? Entertainment! According to tradeshow research, live presentations are the third most important reason why people remember the exhibit.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

6). Back To School Supplies By : Susan Friedmann
When September rolls around, parents all across the country gleefully take to the stores, loading up their carts with all the supplies their little darlings will need to make it through the coming academic year. After all, school is a really busy time, and to do well, you need to be prepared. The same holds true for tradeshows. Autumn is the busiest time of year for exhibitors -- and just like those students we were talking about, to do well, your booth staffers need to be prepared.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events

7). Assessing Trade Show Sponsorships: Smart Move or Waste of Money? By : Susan Friedmann
Let's face it. Participating in a trade show is expensive. There's no doubt about it. When you add up all the expenses associated with trade shows -- including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more -- you're talking about some serious money. But wait! There's more. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities.
Article Related to: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events