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Trademarks Top Related Articles
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1). Exploit Your Brand To The Fullest By : Marcia Yudkin
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:
1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity.
Article Related to: branding, business, marketing, sales, advertising, naming, names, trademarks, ads, logos
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2). Patents, Trademarks, Copyrights--What’s the Difference? By : Terry Williamson
Patents
A patent protects inventions through federal law. Inventions are your creative ideas for new products (articles of manufacture), machines, processes, methods, compositions of matter, ornamentation on products, or new plants. An improvement on an existing product may also be patented.
Utility patents protect the majority of these. To be patentable, your invention must be useful, novel and non-obvious.
Article Related to: patent, patents, trademark, trademarks, copyright, copyrights, attorney, patent search, patent attorney, intellectual property
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