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1). Is Your Site The Weak Link In Your Sales Chain? By : Kenn Schroder
Two Big Hurdles Your Prospect Must Jump Over
In the sales chain, or sales process, buyers go through several steps before they make a purchase. Two of the big hurdles are the questions of "Do I trust you?" and "Can you deliver?" Is your web site helping prospective customers answer these questions? Or is your site the weak link in your sales chain?
Insights into Understanding Your Buyer
Today's buyer has a lot of resources at their hands compared to the past.
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