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1). Car Buying Behaviours and the Celebrity Factor By : Justin Brown
Buying a car can be hard enough; do I want a hatchback, saloon, 4-door, 2-door, convertible, four-wheel drive? How much can I afford to pay for insurance? Furthermore, being given the hard sell in the dealership showroom can add more pressure. However, do we need the hard sell or have we already subconsciously made a decision on the car we would like to buy?
Studies have shown that many customers do not need the hard sell, but instead just a picture to show off the features of the car.
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