1). How Webcasts can improve your marketing reach and reduce your costs By : Michael Holdcroft
The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.
As a result conventional methods are no longer sufficient to reach potential customers. Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.
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