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2). Should I Use "We" or "I" On My Coaching Site By : Kenn Schroder
Writing content for your web site can be a royal pain in the you-know-what. One part of the challenge is whether you should use "we" or "I" when writing content for your web site.
There are actually two problems within this issue:
1 - The obvious - whether to use "I" or "we"
2 - A bigger, deeper, hidden problem
Let's start with the first one.
Article Related to: coach, coaching, coaches, web site, website, writing content, web copy, web content, website content, web site content, website copy, web site copy
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3). The Problem With Those Long Web Site Letters By : Kevin Nunley
I'm seeing a big return to L-O-N-G web site sales letters. Many are 3,000 to 6,000 words long (that's 10 to 20 pages on a word processor).
Site after site are featuring these long sales letters on their home pages. Most follow the same formula and some appear to be turned out by a fill-in-the-blank letter generation program.
Of course the big question is, do they work? In the days before the Internet, regular direct mail sales letters were often six pages or more.
Article Related to: marketing, advertising, web promotion, web site copy, sales, home business
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