1). Web Site Copywriting for Search Engines - Keywords By : Eve
Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. And web site information seekers account for the vast majority of click-throughs on your site.
Article Related to: small business web site, web site copywriting, web site copy, web site content
2). Will People Really Read Your Small Business Web Site? By : Eve
You may have spent quite a bit of time designing your web site and writing the copy for it, or you may have spent quite a bit of money and had it all done by a professional designer and copywriter.
But there are about 4 billion websites on the internet. That’s a lot of competition for your site, so how do you get people to actually read your copy? There have been several interesting studies about website reading patterns and usability.
Article Related to: small business web site, web site copywriting, how to write content for your website
