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1). To Hype or Not to Hype? By : Robert F. Abbott
One of the discussion lists I follow had quite an exchange of messages about the place of hype in writing.
Hype, of course, generates emotion, and we see it used extensively in sales copy. But it also turns up in some employee communication, and especially in staff newsletters when the wrong people get involved.
But getting back to the discussion; as it evolved it became clear that hype comes in two kinds, a good kind and bad kind.
Article Related to: copywriting, writing copy, sales copy, communication
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